Principles of Marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012Edition: 14th edDescription: 1 v.; ill. [some col.]; 24 cmISBN:- 027375243X
- 9780273752431
- 658.8 KOT 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000042745 | |||
NB - Book (Non borrowing) | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Not for loan | 000024961 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024962 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024963 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024964 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024966 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024968 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024969 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000024970 |
this copy has tea or coffee splotch at the end .
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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