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Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn & Bacon/Pearson, 2009 c2009.Edition: 2nd edDescription: 270 p. : ill.; 22 cmISBN:
  • 0205569900 (alk. paper)
  • 9780205569908 (alk. paper)
Subject(s): DDC classification:
  • 659.2 22 BOB
LOC classification:
  • HM1221 .B63 2009
Contents:
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023356
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023357
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023358
Total holds: 0

new nonfiction2011

Includes bibliographical references and index.

Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .

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