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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublisher number: www.bl.ukSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin , 2007Edition: 7th ed. International edDescription: xxv, 820 p.: col. ill. ; 28 cmISBN:
  • 9780071105897
  • 0071105891
Subject(s): DDC classification:
  • 659.1 BEL
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 659.1 BEL (Browse shelf(Opens below)) Available 000001619
Total holds: 0

Distributer: Bacca.

Includes bibliographical references and index.

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