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Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, 2009 c2009.Description: xiii, 206 p. : ill. ; 24 cmISBN:
  • 9780814415214
  • 0814415210
Subject(s): DDC classification:
  • 658 22 KOT
LOC classification:
  • HF5415 .K6244 2009
Online resources:
Contents:
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658 KOT (Browse shelf(Opens below)) Not for loan 000020510
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658 KOT (Browse shelf(Opens below)) Available 000020513
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658 KOT (Browse shelf(Opens below)) Available 000020512
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658 KOT (Browse shelf(Opens below)) Available 000020514
Total holds: 0

Includes bibliographical references (p. [191]-200) and index.

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

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