Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: Boston : McGraw-Hill / Irwin, 2009.Edition: 5th ed., International edDescription: xxviii, 708 p. : ill. ; 28 cmISBN: - 9780071263931
- 0071263934
- 658.8 ZEI 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Central Library First floor | unknown | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000043530 | ||
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Not for loan | 000020119 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000020115 |
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| 658.8 WIR Services marketing : people, technology, strategy / | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : |
Includes bibliographical references and index.
Dr. Mahitab Shahin ;
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