Managing Brand Equity : Capitalizing on the Value of a Brand Name / David A. Aaker
Material type: TextPublication details: New York : Free Press , c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:- 0029001013
- 658.827 22 AAK
- HD69.B7 A22 1991
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019359 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 AAK (Browse shelf(Opens below)) | Available | 000019360 |
Total holds: 0
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658.827 AAK Brand Portfolio Strategy : | 658.827 AAK Brand Portfolio Strategy : | 658.827 AAK Brand Portfolio Strategy : | 658.827 AAK Managing Brand Equity : | 658.827 AAK Managing Brand Equity : | 658.827 AAK Managing Brand Equity : | 658.827 AAK Brand Leadership / |
Includes bibliographical references (p. 277-287) and index.
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