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Research Methods for Business Students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxxi, 614p.: ill.; 24cmISBN:
  • 9780273716860 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 650.072 22 SAU
LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 650.072 SAU (Browse shelf(Opens below)) Available 000030934
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018077
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018074
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018073
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018072
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018071
Book - Borrowing Book - Borrowing Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Available 000018070
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 650.072 SAU (Browse shelf(Opens below)) Not for loan 000018069
Total holds: 0

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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