Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.
Material type: TextPublication details: Australia : Thomson 2004.Edition: 2nd edDescription: xxiv, 520 p. : ill. ; 25 cmISBN:- 1861529015 (pbk)
- 658.84 E9242
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.84 EVA (Browse shelf(Opens below)) | Available | 000003302 |
Total holds: 0
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658.84 CZI International Marketing / | 658.84 ELE Electronic Commerce 2010 : | 658.84 ELE Electronic Commerce 2010 : | 658.84 EVA Exploring direct and relationship marketing / | 658.84 GRE Electronic commerce : | 658.84 HOL Global Marketing : | 658.84 HOL Global marketing / |
Includes bibliographical references and index.
Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998.
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