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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill / Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2001.Edition: 5th ed., International edDescription: (Various pagings) : ill. ; 29 cmISBN:
  • 0071180265
  • 9780071180269
Subject(s): DDC classification:
  • 659.1 BEL ADV
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 659.1 BEL (Browse shelf(Opens below)) Available 000003307
Total holds: 0

Includes bibliographical references and index.

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