Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.
Material type:
TextPublication details: Australia : Thomson/South-Western, c2004.Edition: 2nd edDescription: xix, 487, 11, 14 p. : ill. ; 27 cmISBN: - 0030343364
- 658.83 S5545
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Central Library First floor | 658.83 SHE (Browse shelf(Opens below)) | Available | 000003309 |
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| 658.83 MOI Qualitative Marketing Research : | 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 SHE Customer behavior : | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : | 658.8340846 AGI The aging consumer : |
Includes bibliographical references and indexes.
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