Strategic integrated marketing communication : theory and practice / Larry Percy.
Material type: TextPublication details: Amsterdam : Butterworth-Heinemann, 2008Description: xiii, 308 p. : col. ill. ; 25 cmISBN:- 978075067980
- 22 658.802 PER
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.802 PER (Browse shelf(Opens below)) | 364 | Available | 000016783 |
Total holds: 0
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658.802 PAR Contemporary Issues in Marketing and Consumer Behaviour/ | 658.802 PEL Marketing Communications / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PER Strategic integrated marketing communication : theory and practice / | 658.802 PIC Integrated marketing communications / | 658.802 PIC Integrated marketing communications / | 658.802 PIC Integrated marketing communications / |
Includes bibliographical references and index
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