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Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type: TextTextPublication details: Amsterdam : Butterworth-Heinemann, 2008Description: xiii, 308 p. : col. ill. ; 25 cmISBN:
  • 978075067980
Subject(s): DDC classification:
  • 22 658.802 PER
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.802 PER (Browse shelf(Opens below)) 364 Available 000016783
Total holds: 0

Includes bibliographical references and index

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