Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Material type:
TextPublication details: New York : McGraw-Hill, c1997.Edition: 11th edDescription: 624 p. : col. ill. ; 26 cmISBN: - 0071147357
- 658.8 E859
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | 658.8 ETZ (Browse shelf(Opens below)) | Available | 000003313 |
Total holds: 0
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| 658.8 DAS Transnational marketing strategy / | 658.8 DAV Even more offensive marketing / | 658.8 DIB Marketing essentials / | 658.8 ETZ Marketing / | 658.8 FRA Marketing strategy for small- to medium-sized manufacturers : | 658.8 FRE Strategic social marketing / | 658.8 GRE Marketing / |
Includes bibliographical references and indexes.
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