Foundations of marketing / William M. Pride, O.C. Ferrell.
Material type: TextPublication details: Boston : Houghton Mifflin Co., c2009.Edition: 3rd edDescription: xxi, 569 p. : ill. (some col.) ; 29 cmISBN:- 9780618973378 (hbk. : library ed.)
- 0618973370 (hbk. : library ed.)
- 658.8 PRI
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Alahram | 658.8 PRI (Browse shelf(Opens below)) | 364 | Available | 000016548 |
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658.8 PIE Market-led strategic change : | 658.8 PIL Modern marketing : | 658.8 PRE Strategic issues in marketing / | 658.8 PRI Foundations of marketing / | 658.8 PRI Principles of marketing / | 658.8 PRO Promotional strategy : | 658.8 PUL Killing marketing : how innovative businesses are turning marketing cost into profit / |
Includes bibliographical references and index.
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