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Strategic Advertising Management / Larry Percy, Richard Elliott.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, c2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:
  • 9780199532575
  • 0199532575
Subject(s): DDC classification:
  • 659.1 22 PER
LOC classification:
  • HF5438.5 .P475 2009
Online resources:
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Alahram 659.1 PER (Browse shelf(Opens below)) 300 Not for loan 000020190
Book - Borrowing Book - Borrowing Central Library First floor Alahram 659.1 PER (Browse shelf(Opens below)) 365 Available 000015807
Total holds: 0

Includes bibliographical references and index.

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