Statistics for marketing and consumer research / Mario Mazzocchi.
Material type:
TextPublication details: Los Angeles : Sage, 2008.Description: xviii, 412 p. : ill. ; 25 cmISBN: - 9781412911214 (hbk)
- 9781412911221 (pbk)
- 22 658.83028 MAZ
- HF5415.2 .M3817 2008
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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Central Library First floor | Alahram | 658.83028 MAZ (Browse shelf(Opens below)) | 364 | Available | 000015844 |
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| 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | 658.83 SHE Customer behavior : | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : | 658.8340846 AGI The aging consumer : | 658.8342 EVA Consumer behavior / |
Includes bibliographical references (p. [387]-398) and index.
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