Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

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TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor	Alahram	659.1 ARE (Browse shelf(Opens below))	6461	Available		000014793

Total holds: 0

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Includes bibliographical references (p. 653-672) and indexes.

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