Strategic Management in Action / Mary Coulter.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd ed. International EditionDescription: xv, 350 p. : ill. ; 26 cmISBN:- 0131293885
- 658.4012 22 COU
- HD30.28 .C696 2005
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.4012 COU (Browse shelf(Opens below)) | 06458 | Available | 000014375 |
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Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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