MARC details
000 -LEADER |
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01492nam a22003495a 4500 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101103t2004 maua frb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072536861 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780072536867 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EG-ScBUE |
Language of cataloging |
eng |
Transcribing agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420973 |
Item number |
HAW |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
9 (RLIN) |
20892 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., |
Date of publication, distribution, etc |
c.2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 790 p. : |
Other physical details |
ill. (chiefly col.) ; |
Dimensions |
26 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
490 0# - Series Statement |
Series statement |
McGraw-Hill/Irwin series in marketing. |
500 ## - GENERAL NOTE |
General note |
Index: p. 755-790. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Mohamed Hussein<br/>Reviewed by: Wessam |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
9 (RLIN) |
20893 |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States. |
9 (RLIN) |
20894 |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
General subdivision |
Case studies. |
9 (RLIN) |
20895 |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
-- |
34232 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Best, Roger J. |
9 (RLIN) |
20896 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Coney, Kenneth A. |
9 (RLIN) |
20897 |
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
McGraw-Hill/Irwin series in marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book - Borrowing |
Call number prefix |
658.83420973 HAW |
Source of classification or shelving scheme |
Dewey Decimal Classification |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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2018-02-20 |