Principles of marketing / (Record no. 9)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01548nac a22002171u 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100916t2005 nju||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004029593 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131469185 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-ScBUE |
| Transcribing agency | EG-ScBUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 19393 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 V. (various pagings): |
| Other physical details | Col. ill.; |
| Dimensions | 28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 19394 |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 19395 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2005-11-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2005-11-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2005-12-01 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2006-02-14 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2010-04-26 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2010-04-26 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-08-20 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-08-20 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8 KOT |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | First floor | 08/11/2005 | Purchase | 180.00 | 29 | 31 | 658.8 KOT | 000004821 | 12/02/2024 | 24/09/2018 | 225.00 | Book - Borrowing | ||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 08/11/2005 | Purchase | 180.00 | 26 | 21 | 658.8 KOT | 000004820 | 12/02/2024 | 24/09/2018 | 225.00 | Book - Borrowing | ||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 08/11/2005 | Purchase | 180.00 | 25 | 31 | 658.8 KOT | 000004885 | 12/02/2024 | 25/09/2017 | 225.00 | Book - Borrowing | ||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 06/02/2014 | Purchase | 180.00 | 21 | 3 | 658.8 KOT | 000004886 | 12/02/2024 | 20/11/2019 | 225.00 | Book - Borrowing | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/04/2010 | Purchase | 180.00 | 658.8 KOT | 000004890 | 12/02/2024 | 225.00 | NB - Book (Non borrowing) | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/04/2010 | Purchase | 180.00 | 1 | 658.8 KOT | 000005281 | 26/04/2010 | 26/04/2010 | 225.00 | CD | DVD - With book (NB) | 03/10/2010 | |||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 20/08/2013 | Purchase | 10 | 21 | 658.8 KOT | 000028813 | 12/02/2024 | 26/09/2017 | Book - Borrowing | ||||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 20/08/2013 | Purchase | 9 | 61 | 658.8 KOT | 000028814 | 12/02/2024 | 28/12/2019 | Book - Borrowing |