Strategic brand management : (Record no. 4910)

MARC details
000 -LEADER
fixed length control field 01091cam a22003015i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191219111402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101014t20082008njua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132336227
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132336222
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Description conventions rda
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author.
9 (RLIN) 30982
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College.
250 ## - EDITION STATEMENT
Edition statement Third edition.
250 ## - EDITION STATEMENT
Edition statement Pearson international edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, New Jersey :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc [2008]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2008
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Source of heading or term BUEsh
9 (RLIN) 10060
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
-- Generalities
Arrived date list January2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Public note
    Dewey Decimal Classification       Central Library Central Library First floor 30/09/2007 Purchase 28 55 658.827 KEL 000005908 12/02/2024 01/10/2017 30/09/2007 Book - Borrowing  
    Dewey Decimal Classification       Central Library Central Library First floor 30/09/2007 Purchase 19 54 658.827 KEL 000005910 12/02/2024 12/12/2016 30/09/2007 Book - Borrowing  
    Dewey Decimal Classification       Central Library Central Library First floor 30/09/2007 Purchase 25 41 658.827 KEL 000005903 12/02/2024 18/02/2018 03/10/2007 Book - Borrowing Torned Till the page. 31 and fixed by one of the library staff with glue.
    Dewey Decimal Classification       Central Library Central Library First floor 12/11/2009 Purchase 9 15 658.827 KEL 000018530 12/02/2024 14/11/2012 12/11/2009 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 2   658.827 KEL 000005914 12/02/2024 01/11/2012 14/10/2010 NB - Book (Non borrowing)  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 11 53 658.827 KEL 000022384 12/02/2024 13/11/2019 14/10/2010 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 13 23 658.827 KEL 000022385 12/02/2024 03/10/2018 14/10/2010 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 13 18 658.827 KEL 000022388 12/02/2024 04/10/2017 14/10/2010 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 9 67 658.827 KEL 000022389 12/02/2024 24/09/2017 14/10/2010 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/10/2010 Purchase 9 50 658.827 KEL 000022390 12/02/2024 22/12/2015 14/10/2010 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 03/11/2010 Purchase 11 41 658.827 KEL 000022499 12/02/2024 11/01/2018 03/11/2010 Book - Borrowing  
    Dewey Decimal Classification       Central Library Central Library First floor 02/01/2018   3 1 658.827 KEL 000047068 12/02/2024 30/09/2019 02/01/2018 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/02/2018 Purchase 2   658.827 KEL 000042955 12/02/2024 15/01/2020 14/02/2018 Book - Borrowing  
    Dewey Decimal Classification     unknown Central Library Central Library First floor 19/12/2019 Purchase     658.827 KEL 000046731 12/02/2024   19/12/2019 Book - Borrowing  

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