The new strategic brand management : (Record no. 3901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nac a22002051u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004011734 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442832 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | K171 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2444 |
| -- | 2444 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-NoeÌ(l. |
| 245 14 - TITLE STATEMENT | |
| Title | The new strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc | Jean-NoeÌ(l Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA. : |
| Name of publisher, distributor, etc | Kogan Page,2004 |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 497 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Strategic brand management. 1994? |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [471]-483) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8343 K171 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-02-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-08-05 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 05/08/2007 | Purchase | 12 | 10 | 658.8343 KAP | 000001711 | 11/06/2024 | 24/09/2017 | Book - Borrowing | ||||
| Central Library | Central Library | First floor | 05/08/2007 | Purchase | 2 | 658.8343 KAP | 000000157 | 11/06/2024 | 14/12/2011 | NB - Book (Non borrowing) |