Principles of marketing / (Record no. 30588)

MARC details
000 -LEADER
fixed length control field 01188nam a22003371i 4500
001 - CONTROL NUMBER
control field 013797673
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230927100556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110504t2001 njua f bd 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130283290
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80076
Edition number 22
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip‏,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina.
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
250 ## - EDITION STATEMENT
Edition statement International edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, New Jersey :
Name of publisher, distributor, etc Prentice Hall Inc.,
Date of publication, distribution, etc [2001]
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2001
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details illustrations (some color) ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
500 ## - GENERAL NOTE
General note Includes appendix.<br/>
500 ## - GENERAL NOTE
General note Includes glossary.<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.<br/>
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Problems, exercises, etc.
Source of heading or term BUEsh
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrongs, Gary,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Donation-Gift Central Library Central Library First floor 27/09/2023 Donation   658.80076 KOT 000056922 12/02/2024 27/09/2023 Book - Borrowing