MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00974nam a22003015a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170906135610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160207t2005 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071111182 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072537744 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072956151 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072956153 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Transcribing agency |
EG-ScBUE |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
DUN |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duncan, Tom |
| Fuller form of name |
(Thomas R.) |
| 9 (RLIN) |
3964 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of advertising & IMC / |
| Remainder of title |
Tom Duncan. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Principles of advertising and IMC |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill / Irwin, |
| Date of publication, distribution, etc |
c.2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 774 p. : |
| Other physical details |
ill. (col) ; |
| Dimensions |
28 cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
10059 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
5632 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
February2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |