Services marketing : (Record no. 28391)

MARC details
000 -LEADER
fixed length control field 01135cam a22003495i 4500
001 - CONTROL NUMBER
control field 18948468
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200322111757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127t20162016nju f d 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659011 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WIR
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen,
Relator term author.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey :
Name of publisher, distributor, etc World Scientific,
Date of publication, distribution, etc [2016]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2016
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 783 pages :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Includes glossary.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
General subdivision Marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
General subdivision Marketing.
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list March2020
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
9 (RLIN) 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.8 WIR 000049119 12/02/2024 22/03/2020 NB - Book (Non borrowing)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.8 WIR 000049120 12/02/2024 22/03/2020 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.8 WIR 000049121 12/02/2024 22/03/2020 Book - Borrowing

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