MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02089pam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
015678894 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200319102447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101021s2011 enka f b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857244475 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
382.6091724 |
| Item number |
INT |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International marketing : |
| Remainder of title |
emerging markets / |
| Statement of responsibility, etc |
edited by Shaoming Zou, University of Missouri, Columbia, MO, USA and Peking University, Beijing, China, Huifen Fu, University of International Business and Economics, Beijing, China. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bingley, UK : |
| Name of publisher, distributor, etc |
Emerald Group Publishing Limited, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 307 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| Carrier type code |
nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advances in international marketing ; |
| Volume number/sequential designation |
volume 21 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Current Copyright Fee: GBP23.40 |
| Authorization |
0 |
| Institution to which field applies |
Uk |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
March2020 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Text book |
| 9 (RLIN) |
33728 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zou, Shaoming, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fu, Huifen, |
| Relator term |
editor. |
| 9 (RLIN) |
29534 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book - Textbooks |