MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02709cam a22003015a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19402309 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190319114923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161209s2017 enka frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016055258 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292112183 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
TEN |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tench, Ralph. |
| 9 (RLIN) |
11584 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Exploring public relations : |
| Remainder of title |
global strategic communication / |
| Statement of responsibility, etc |
Ralph Tench, Liz Yeomans. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 578 p. : |
| Other physical details |
ill. (col.) ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of Public relations, 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
March2019 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Text book |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yeomans, Liz. |
| 9 (RLIN) |
11587 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |