MARC details
000 -LEADER |
fixed length control field |
00963cam a22002775a 4500 |
001 - CONTROL NUMBER |
control field |
20456227 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190319104022.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180417s2019 enka frb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2018941563 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781544318141 (pbk. : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
MOO |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mooij, Marieke K. de, |
Dates associated with a name |
1943- |
9 (RLIN) |
12603 |
245 10 - TITLE STATEMENT |
Title |
Global marketing and advertising : |
Remainder of title |
understanding cultural paradoxes / |
Statement of responsibility, etc |
Marieke De Mooij. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London ; |
-- |
Los Angeles : |
Name of publisher, distributor, etc |
Sage Publications, |
Date of publication, distribution, etc |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 488 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Target marketing |
General subdivision |
Cross-cultural studies. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Cross-cultural studies. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
General subdivision |
Cross-cultural studies. |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
March2019 |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |