MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02262nam a22002535a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190319100507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190319s2018 orua frb 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780692949221 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Transcribing agency |
EG-ScBUE |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.1141 |
| Item number |
MAY |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maynard, Wendy. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing from the inside out : |
| Remainder of title |
transformational growth for purpose-driven leaders / |
| Statement of responsibility, etc |
Wendy Maynard & Shawn Busse. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Portland, OR : |
| Name of publisher, distributor, etc |
Kinesis, |
| Date of publication, distribution, etc |
c.2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 276 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
IN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: • Connect the dots between your Mission, Vision, and Values and sustainable growth • Hone your core purpose with a One-Word Missi on™ • Shift your emphasis from “more clients” to “Dream Clients” • Reduce employee turnover and grow your talent pool • Differentiate your company, even in a crowded marketplace • Build an effective and actionable marketing plan |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| -- |
BAEPS, Economics |
| -- |
Generalities |
| Arrived date list |
March2019 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Busse, Shawn. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |