MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01637cam a22003135a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16015567 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181031130832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091210s2015 enka frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009048088 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765615473 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.3 |
| Item number |
HOV |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hovland, Roxanne. |
| 9 (RLIN) |
41858 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, society, and consumer culture / |
| Statement of responsibility, etc |
Roxanne Hovland and Joyce M. Wolburg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxon ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge / Taylor & Francis, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 197 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 173-186) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Advertising as an institution of consumer culture --<br/> |
| -- |
Evolution of American society --<br/> |
| -- |
Perspectives for understanding advertising --<br/> |
| -- |
The behind-the-scenes power of advertising --<br/> |
| -- |
Crossing international borders --<br/> |
| -- |
Consumer protection and competition --<br/> |
| -- |
Doing the right thing when we don't know what "right" is --<br/> |
| -- |
Concluding comments on advertising and consumer culture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumption (Economics) |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
October2018 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wolburg, Joyce Marie. |
| 9 (RLIN) |
41859 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-10-31 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-10-31 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-10-31 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |