MARC details
000 -LEADER |
fixed length control field |
01875cam a22003735a 4500 |
001 - CONTROL NUMBER |
control field |
19565287 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20181029124236.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170321t2017 nyua frb 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2017937432 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780718033323 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0718033329 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)on1005351979 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SINLB |
Language of cataloging |
eng |
Transcribing agency |
SINLB |
Modifying agency |
IUK |
-- |
VP@ |
-- |
CLE |
-- |
TCH |
-- |
BKL |
-- |
OCLCF |
-- |
MUU |
-- |
WRF |
-- |
QGK |
-- |
ILC |
-- |
DLC |
-- |
EG-ScBUE |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
MIL |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Miller, Donald, |
Dates associated with a name |
1971- |
9 (RLIN) |
41831 |
245 10 - TITLE STATEMENT |
Title |
Building a storybrand : |
Remainder of title |
clarify your message so customers will listen / |
Statement of responsibility, etc |
Donald Miller. |
246 34 - VARYING FORM OF TITLE |
Title proper/short title |
Building a story brand |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
[New York] : |
Name of publisher, distributor, etc |
HarperCollins Leadership / HarperCollins, |
Date of publication, distribution, etc |
c.2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 228 p. : |
Other physical details |
ill. ; |
Dimensions |
22 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 225-228). |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --<br/>That helps them avoid failure -- And ends in a success --<br/>People want your brand to participate in their transformation --<br/>Building a better website -- Using StoryBrand to transform company culture. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
Source of heading or term |
BUEsh |
9 (RLIN) |
10059 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Brand name products. |
Source of heading or term |
BUEsh |
9 (RLIN) |
36670 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Selling. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer relations. |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
October2018 |
BestSellers |
Best Sellers |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-28 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-28 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-28 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-28 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |