MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00990cam a22002775a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
011303812 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201128024249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010514s2000 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0139229647 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780139229640 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Modifying agency |
Uk |
| -- |
EG-ScBUE |
| Language of cataloging |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.83 |
| Item number |
MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
20889 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied approach / |
| Statement of responsibility, etc |
Naresh Malhotra, David Birks. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education / Prentice Hall, |
| Date of publication, distribution, etc |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 736 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. + |
| Accompanying material |
CD-ROM (4 3/4 in.) |
| 490 0# - Series Statement |
|---|
| Series statement |
Prentice Hall international editions |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original 3rd ed. entitled: Marketing research : an applied orientation. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
20890 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
March2018 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Birks, David F. |
| 9 (RLIN) |
1896 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-03-06 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-03-06 |