Contemporary brand management / (Record no. 25581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01155cam a22002655a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17865343 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171114154419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130826t2015 caua frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013034507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452242873 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | JOH |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johansson, Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary brand management / |
| Statement of responsibility, etc | Johny K. Johansson, Kurt A. Carlson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | c.2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 259 p. ; |
| Other physical details | ill. : |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| General subdivision | Management. |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | November2017 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| -- | 34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2017 | Purchase | 1850.00 | 658.827 JOH | 000046856 | 12/02/2024 | Book - Borrowing | |||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2017 | Purchase | 1850.00 | 658.827 JOH | 000046857 | 12/02/2024 | Book - Borrowing | |||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2017 | Purchase | 1850.00 | 658.827 JOH | 000046858 | 12/02/2024 | Book - Borrowing |