A study on the factors affecting celebrity endorsers effectiveness : (Record no. 25190)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00795ntm a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170802s2010 xx a frb 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-ScBUE |
| Language of cataloging | eng |
| Transcribing agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650 |
| Item number | HAF |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hafez, Mariam Hassan. |
| 245 12 - TITLE STATEMENT | |
| Title | A study on the factors affecting celebrity endorsers effectiveness : |
| Remainder of title | similarity and wishful identification with the celebrity and its effects on purchase intent / |
| Statement of responsibility, etc | by Mariam Hassan Hafez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii, 70 p. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Mirna |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Administration. |
| Form subdivision | Projects |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | August2017 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eid, Mohamed. |
| Relator term | ths |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | Second Floor | 07/08/2017 | 650 HAF | 000046331 | 12/02/2024 | Projects - Students (NB) |