Integrated advertising, promotion & marketing communications / (Record no. 2439)

MARC details
000 -LEADER
fixed length control field 00819nac a22002171u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005053527
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131866222
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number C626
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2439
-- 2439
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 659.1C626
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2007-02-20
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 20/02/2007 Purchase 9 46 659.1 CLO 000001871 12/02/2024 26/01/2020 Book - Borrowing

© BUE Library 2020