MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01816cam a22003495a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
017366858 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161117122745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150511s2016 enka frb 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB565161 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
017366858 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292093635 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292093633 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
659.1 |
| Item number |
CLO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 9 (RLIN) |
19992 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed., global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, Essex : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
c.2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
496 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Indexes : p. 481-496. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 465-480. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
pt. I. THE IMC FOUNDATION :1. Integrated Marketing Communications -- 2. Brand Management -- 3. Buyer Behaviors -- 4. The IMC Planning Process -- pt. II. IMC ADVERTISING TOOLS: 5. Advertising Campaign Management -- 6. Advertising Design -- 7. Traditional Media Channels -- pt. III. DIGITAL AND ALTERNATIVE MARKETING: 8. Digital Marketing -- 9. Social Media -- 10. Alternative Marketing -- pt. IV. IMC PROMOTIONAL TOOLS: 11. Database and Direct Response Marketing and Personal Selling -- 12. Sales Promotion -- 13. Public Relations and Sponsorship Programs -- pt. V. IMG ETHICS, REGULATION, AND EVALUATION: 14. Relations and Ethical Concerns -- 15. Evaluating an Integrated Marketing Program |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Wessam |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
3309 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
5632 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
November2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald. |
| 9 (RLIN) |
19995 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access number |
Student access code inside |
| Uniform Resource Identifier |
<a href="www.pearsonmylab.com">www.pearsonmylab.com</a> |
| Link text |
MyMarketing Lab |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Edition |
22 |
| Call number prefix |
659.1 CLO |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-11-17 |