Online brand communities : (Record no. 22967)

MARC details
000 -LEADER
fixed length control field 00939cam a22002895a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161101b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319248240
040 ## - CATALOGING SOURCE
Language of cataloging eng
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number MAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Martinez Lopez, Francisco J.
245 10 - TITLE STATEMENT
Title Online brand communities :
Remainder of title using the social web for branding and marketing /
Statement of responsibility, etc Francisco J. Martinez Lopez.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Springer international publishing ;
Date of publication, distribution, etc c. 2016.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1512
300 ## - PHYSICAL DESCRIPTION
Extent viii, 253 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references.
590 ## - LOCAL NOTE (RLIN)
Local note shima
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term BUEsh
Topical term or geographic name as entry element Electronic commerce
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list November2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aguilar-Illescas, Rocío
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Molinillo, Sebastián
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Anaya-Sánchez, Rafael
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 01/11/2016 Purchase 805.00 25840   658.8 MAR 000045196 12/02/2024 1006.25 Book - Borrowing