MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01870cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18519824 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160926142411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150309s2015 enka frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015005302 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1472460308 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781472460301 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
EG-ScBUE |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f------ |
| -- |
a------ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.80088297 |
| Item number |
ALS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alserhan, Baker Ahmad. |
| 9 (RLIN) |
41243 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The principles of Islamic marketing / |
| Statement of responsibility, etc |
Baker Ahmad Alserhan, Qatar University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Surrey, England : |
| Name of publisher, distributor, etc |
Gower Publishing Limited ; |
| Place of publication, distribution, etc |
Burlington, Vermont : |
| Name of publisher, distributor, etc |
Gower Publishing Company, |
| Date of publication, distribution, etc |
c.2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 246 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 233-246. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:<br/>The Islamic product (tayyibat) -- Islamic pricing practices --<br/>Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:<br/>Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --<br/>Islamic hospitality -- Islamic marketing and branding : a strategic perspective. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Markets |
| Geographic subdivision |
Islamic countries. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
41244 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Islamic countries |
| 9 (RLIN) |
41245 |
| General subdivision |
Commerce. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
September2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Edition |
22 |
| Call number prefix |
658.80088297 ALS |