MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00947cam a22002535a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18300376 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160511144255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140912s2015 maua fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415716116 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.230688 |
| Edition number |
22 |
| Item number |
ZEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeiser, Anne. |
| 9 (RLIN) |
39960 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Transmedia marketing : |
| Remainder of title |
from film and tv to games and digital media / |
| Statement of responsibility, etc |
Anne Zeiser. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Burlington ; |
| -- |
Oxon : |
| Name of publisher, distributor, etc |
Focal Press Taylor & Francis Group, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 450 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
American film market presents Transmedia marketing : from film and tv to games and digital media. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. [431]-450. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
39961 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
39962 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Technological innovations. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
39963 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| -- |
Communication and mass media |
| Arrived date list |
May2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-05-11 |