Creative advertising : (Record no. 21257)

MARC details
000 -LEADER
fixed length control field 01229cam a22003375a 4500
001 - CONTROL NUMBER
control field 15390339
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160228104957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080731s2008 enka fr 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007905838
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500287330 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0500287330 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of original and/or intermediate translations of text ger
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.67
Item number PRI
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pricken, Mario.
9 (RLIN) 39447
240 10 - UNIFORM TITLE
Uniform title <a href="Kribbeln im Kopf.">Kribbeln im Kopf.</a>
Language of a work English
245 10 - TITLE STATEMENT
Title Creative advertising :
Remainder of title ideas and techniques from the world's best campaigns /
Statement of responsibility, etc Mario Pricken ; translated by Mary Whittall.
250 ## - EDITION STATEMENT
Edition statement New ed., rev. and updated.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Thames & Hudson,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 255 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
546 ## - LANGUAGE NOTE
Language note Text in English ; translated from original German.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial art
General subdivision Technique.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list February2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whittall, Mary,
Relator term translator.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e opcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification       Central Library Central Library Second Floor 28/02/2016 Purchase 350.00 13733 2 5 741.67 PRI 000031716 12/12/2022 10/11/2022 10/11/2022 438.00 Book - Borrowing