MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01505cam a22003015a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18189165 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160222120121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140616t2015 njua fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118985533 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Modifying agency |
BDX |
| -- |
OCLCQ |
| -- |
BTCTA |
| -- |
GK8 |
| -- |
B@L |
| -- |
OCLCO |
| -- |
GO6 |
| -- |
CGP |
| -- |
OCLCF |
| -- |
ILC |
| -- |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
SIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Shiv. |
| 9 (RLIN) |
39408 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media marketing for dummies / |
| Statement of responsibility, etc |
by Shiv Singh and Stephanie Diamond. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c.2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 408 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
For dummies. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 395-408. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
38532 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
14611 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
12283 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
February2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diamond, Stephanie. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-02-22 |