MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00899nam a22002775a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
AKG2517BB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160207103833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980618t2000 ilua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1893673057 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781893673052 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Transcribing agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PRO |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Promotional strategy : |
| Remainder of title |
an integrated marketing communication approach / |
| Statement of responsibility, etc |
James F. Engel ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
Pinnaflex Educational Resources, |
| Date of publication, distribution, etc |
c.2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 690 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 673-688. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
4499 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
3309 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
5632 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
February2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engel, James F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |