Data-driven marketing : (Record no. 20762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00918cam a22002655a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15887877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151202120448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090831t2010 njua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470504543 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470504544 (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | UKM |
| -- | YDXCP |
| -- | CDX |
| -- | BWX |
| -- | DLC |
| -- | EG-ScBUE |
| Language of cataloging | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| Item number | JEF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeffery, Mark, |
| Dates associated with a name | 1965- |
| 9 (RLIN) | 38816 |
| 245 10 - TITLE STATEMENT | |
| Title | Data-driven marketing : |
| Remainder of title | the 15 metrics everyone in marketing should know / |
| Statement of responsibility, etc | Mark Jeffery. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c.2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 298 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 285-298. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 279-283. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 20890 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Mathematical models. |
| Source of heading or term | BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | August2015 |
| -- | December2015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 31/08/2015 | Purchase | 203.00 | 23317 | 1 | 8 | 658.83 JEF | 000039563 | 12/02/2024 | 18/11/2019 | 254.00 | Book - Borrowing |