Political marketing : (Record no. 20567)

MARC details
000 -LEADER
fixed length control field 02626cam a22003495a 4500
001 - CONTROL NUMBER
control field 17471955
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150818122015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120924s2013 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857025807 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0857025805 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857025814 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0857025813 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NLE
Language of cataloging eng
Transcribing agency NLE
Modifying agency UAB
-- MUU
-- NLGGC
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7
Item number ORM
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ormrod, Roger.
9 (RLIN) 38364
245 10 - TITLE STATEMENT
Title Political marketing :
Remainder of title theory and concepts /
Statement of responsibility, etc Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 209 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - Series Statement
Series statement SAGE advanced marketing series
500 ## - GENERAL NOTE
General note Index : p. 206-209.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
520 ## - SUMMARY, ETC.
Summary, etc "Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: Short chapter introduction and learning summaries ; Discussion questions to share in the classroom ; Annotated suggestions for further reading ; Lists of key terms to consider."--Publisher's website.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Campaign management.
Source of heading or term BUEsh
9 (RLIN) 28832
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
9 (RLIN) 4499
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
-- 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Henneberg, Stephan C. M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, Nicholas J.,
Dates associated with a name 1954-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 324.7 ORM
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 17/08/2015 Purchase 420.00 21758 7 2 324.7 ORM 000039762 12/02/2024 22/11/2016 525.00 Book - Borrowing

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