Global content marketing : (Record no. 20440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888cam a22002535a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18179938 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201128021450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606t2015 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071840972 (paperback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071840974 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | DID |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Didner, Pam. |
| 9 (RLIN) | 39082 |
| 245 10 - TITLE STATEMENT | |
| Title | Global content marketing : |
| Remainder of title | how to create great content, reach more customers, and build a worldwide marketing strategy that works / |
| Statement of responsibility, etc | Pam Didner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Mcgraw-Hill Education, |
| Date of publication, distribution, etc | c.2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 244 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 237-244.<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 229-236.<br/> |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 4499 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 1643 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | August2015 |
| -- | January2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 03/08/2015 | Purchase | 176.00 | 21758 | 1 | 2 | 658.802 DID | 000039606 | 12/02/2024 | 20/01/2016 | 220.00 | Book - Borrowing |