MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01853cam a22002655a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18028687 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151104102200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140203t2014 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137279569 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
YOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, Antony, |
| Dates associated with a name |
1964- |
| 9 (RLIN) |
38668 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand media strategy : |
| Remainder of title |
integrated communications planning in the digital era / |
| Statement of responsibility, etc |
Antony Young. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Brand Media Strategy / Palgrave Macmillan, |
| Date of publication, distribution, etc |
c.2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 242 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 233-242. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 225-232. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
10059 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
38532 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
32891 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
June2015 |
| -- |
November2015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2015-06-17 |