MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01118cam a22003375a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
016732381 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151103190721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140603t2015 enka frbd 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292017396 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292017392 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Language of cataloging |
eng |
| Transcribing agency |
Uk |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Item number |
MOR |
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E. |
| 9 (RLIN) |
38659 |
| Fuller form of name |
(Sandra Ernst) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc |
Sandra Moriarty, Nancy Mitchellm, William Wells. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and IMC : |
| Remainder of title |
principles and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed., Global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
c.2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
669 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 650-669. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Glossary : p. 621-638. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes student access code inside : My Marketing Lab. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 639-649. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
5632 |
| Topical term or geographic name as entry element |
Advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3309 |
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
June2015 |
| -- |
November2015 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, nancy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, william |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |