E-Marketing / (Record no. 19662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981cac a22003135a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 016527891 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021103357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131113t2014 enka frbd 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292000411 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292000414 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | STR |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy. |
| 9 (RLIN) | 32526 |
| 245 10 - TITLE STATEMENT | |
| Title | E-Marketing / |
| Statement of responsibility, etc | Judy Strauss, Raymond Frost, contributions by Nilanjana Sinha. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed., International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson education limited, |
| Date of publication, distribution, etc | c.2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 486-496. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 465-477. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 478-485. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | shima |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Communication and mass media |
| Arrived date list | June2015 |
| -- | October2015 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, |
| Dates associated with a name | 1960- |
| 9 (RLIN) | 32528 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Nilanjana, |
| Relator term | contributor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 658.872 STR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 15/06/2015 | Purchase | 295.00 | 315 | 3 | 12 | 658.872 STR | 000038602 | 12/02/2024 | 06/01/2019 | 368.75 | Book - Borrowing |