MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01214cam a22003255a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ssj0000439493 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161109150502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100610s2008 enkako frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780750684521 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780080557076 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaPaEBR |
| Language of cataloging |
eng |
| Transcribing agency |
CaPaEBR |
| Modifying agency |
WaSeSS |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Item number |
AVR |
| Classification number |
338.47910688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Avraham, Eli. |
| 9 (RLIN) |
38135 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media strategies for marketing places in crisis : |
| Remainder of title |
improving the image of cities, countries and tourist destinations / |
| Statement of responsibility, etc |
Eli Avraham and Eran Ketter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
Burlington : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann / Elsevier, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 231 p. : |
| Other physical details |
forms, photographs, tables ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 225-231. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 211-224. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
19243 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Place marketing. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
June2015 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| -- |
34232 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12898 |
| Topical term or geographic name as entry element |
Advertising media planning |
| Source of heading or term |
BUEsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ketter, Eran. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Call number prefix |
338.47910688 AVR |