Essentials of marketing research : (Record no. 18948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002535a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160128151137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150209t2015 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292060163 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292060166 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-ScBUE |
| Language of cataloging | eng |
| Transcribing agency | EG-ScBUE |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 20889 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research : |
| Remainder of title | a hands-on orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c.2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432 p. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 425-432. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 20890 |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 20891 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| -- | Communication and mass media |
| Arrived date list | February2015 |
| -- | June2015 |
| -- | September2015 |
| -- | January2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2015-02-09 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 09/02/2015 | Purchase | 260.00 | 21291 | 658.83 MAL | 000037379 | 12/02/2024 | 325.00 | Book - Borrowing | |||||||
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 22/06/2015 | Purchase | 295.00 | 314 | 3 | 658.83 MAL | 000038559 | 12/02/2024 | 368.75 | Book - Borrowing | 2 | 18/04/2017 | ||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 28/07/2015 | Purchase | 394.00 | 21758 | 5 | 658.83 MAL | 000030668 | 12/02/2024 | 492.50 | Book - Borrowing | 2 | 13/09/2020 |